5 Benefits And Importance Of A Cloud CRM
Cloud CRM: Technology is an indispensable ally for any business today. Among the numerous tools aimed at the corporate world, CRM (Customer Relationship Management) stands out.
It increases team productivity, especially sales and marketing, expands the company’s knowledge of its customers, and offers several other essential benefits for improving results. All this is further enhanced when the CRM is deployed in the cloud, easily accessed from anywhere in the world.
In this context, we will detail 5 advantages of cloud CRM, explaining precisely what it means and the importance of taking advantage of this tool in your business.
What Is The Importance Of Using A CRM?
Customer Relationship Management software is a tool that promotes detailed monitoring of the customer’s relationship with the company during the purchase journey.
Personal data, purchase history, team contacts, feedback, everything is stored and organized so that the organization strategically takes advantage of this information. This means that CRM generates, collects, and relates valuable data to:
- improve decision making;
- increase the productivity of the service, marketing, and sales teams;
- strengthen the brand;
- serve the customer in a more personalized and efficient way.
According to Salesforce’s Customer Relationship Survey, which owns the market’s leading CRM, people using this type of software typically have:
- 37% growth in sales revenues;
- 45% increase in customer satisfaction;
- Return on Investment (ROI) in the marketing of 43%.
What Is Cloud Computing?
First, it is essential to clarify the concept of cloud computing. Also known as cloud computing, it is a technology that allows access to resources, programs, and files over the internet without the need to install or connect to a personal computer or local server.
This is possible thanks to services located in different parts of the world that are operated by specialized companies, such as Amazon, Microsoft, and Google.
When we talk about the cloud, we refer to high technological capacity machines that fluidly store data, that is, without defined geographic space.
Why Use A Cloud CRM?
Companies that use the local server to store the CRM need to be aware of the overload of computers and the equipment temperature, in addition to verifying that there is space on the machines to install the software and store the information appropriately generated.
When CRM is used in the cloud, you don’t have to worry about any of that. After all, these services work on demand, and the supplier company is responsible for making all the necessary resources available.
If there is a decrease or increase in data, the monthly payment will be updated. In addition, at any time of the day or night, there is support ready to answer questions or solve problems.
Another good reason to use a CRM in the cloud is to improve information management capabilities. For example, it is common for sales teams to have a CRM to enhance workflows and use customer and lead data to increase conversion rates.
When this happens in the cloud, the sales manager doesn’t need to collect data to monitor salespeople’s performance manually. Reports are generated automatically, optimizing time and ensuring more excellent reliability of the information.
What Are The 5 Advantages Of Using A Cloud CRM?
Throughout this content, you have already noticed several benefits of using a cloud CRM for the different teams of a company. However, to avoid doubt, we have separated and explained the 5 main advantages of taking advantage of this technology. Look!
Who has never lost essential data by forgetting to back it up? CRM in the cloud is done automatically to prevent the business from taking risks.
Security is one of the main concerns of companies that offer CRM in the cloud, and it’s no wonder: data is precious. Fortunately, most follow strict safety rules and adopt various protective barriers to avoid problems. Updates are constant, which also makes the CRM less susceptible to hacking.
The user does not need to be at the company to access the Customer Relationship Management software. If the salesperson is on the way to a visit and wants to check the customer’s information to improve his service, he will do so from any device with internet access.
In organizations with cloud CRM, even if the employee was without the machine he used, this did not hamper his productivity.
The cloud is more straightforward and cost-effective, as you won’t have to pay for hardware, maintenance, upgrades, and other complex procedures required when the server is on-premises.
There is also no need to worry about increasing electricity consumption, renting physical space, or hiring IT professionals to take care of maintenance.
Also, acquiring a good CRM in the cloud is not an expense but an excellent investment. After all, in a short time, it will be possible to measure the results of technology in the company’s day-to-day.
Flexibility And Scalability
Companies of all sizes and niches enjoy the benefits of a cloud CRM. Businesses with smaller teams have plans with more limited resources available that are scaled up according to demand.
If you hire a simple plan and the team grows, upgrade and use the software typically. CRM accompanies the company’s development and relieves the business from paying for resources it does not operate.
Team Collaboration And Communication
Have you ever thought about the importance of aligning marketing and sales teams? Despite having different jobs, both need customer data daily to achieve their goals.
With CRM in the cloud, all departments securely view and share information — encouraging vibrant communication for the customer experience.
This collaboration is also essential to avoid rework. If an employee has already registered a customer in the system, for example, there is no need for another to do it again.