From certainties to distant mirages: they are gadgets, software, tools to play, and vehicles that are already generating a lot of chatter on the web. Barring various global lockdowns that have already halted the world in recent years, 2022 could be a year full of new technology products and even entirely new technology categories. Next…
Digital transformation is impacting multiple business models. Among its most exciting changes is the use of Big Data in customer service, for example, through data collection and analysis. They can originate from different sources, such as social networks, Analytics reports, user history on websites, management systems databases, and service reports. Technology can interpret numbers and…
Blockchain: Technology has merged with various market segments and is increasingly closer to finance. This makes it very important to understand what blockchain is. This new, complex subject naturally raises many doubts about the security involved in this convergence process between money and technology. The phenomenon of cryptocurrencies is a vast subject these days, but…
Digital Economy: The intense use of technology and digital solutions transformed our routine habits and the strategies of companies, which had to adapt and understand how to continue operating in a scenario like this. But what are the impacts of all this? What are we talking about when the topic is the digital economy? What…
Hyper Automation: At the end of each year, Gartner publishes a list of the leading technology trends for the coming months, aiming to provide CIOs with a more accurate understanding of each of them and assist them in organizing strategic planning. As it is a relatively new concept, it is common to doubt its meaning…
Technology is an indispensable ally for any business today. Among the numerous tools aimed at the corporate world, Cloud CRM (Customer Relationship Management) stands out. It increases team productivity, especially sales and marketing, expands the company’s knowledge of its customers, and offers several other essential benefits for improving results. All this is further enhanced when…
Cloud Migration is the obligation to install systems and store data locally, which can make the routine of many companies difficult and even impossible. Given this, many businesses are adopting cloud computing to simplify processes and allow users to access information anywhere in the world over the internet. And the best: with security and the…
If you’ve come this far, it’s probably because you’ve heard about CRM and now want to know more about the concept and how it contributes to a better customer experience. Did we get it right? It is one of the most powerful tools today for customer loyalty and, therefore, a fundamental piece for optimizing results….
Marketing automation is a process that automates marketing actions, optimizing results. It can be applied at various sales funnel stages, from attraction to customer loyalty. In addition, several types of tools are available in the market to automate your campaigns. This article explains what marketing automation is, its benefits, and how to start applying it…
The rise of digital technologies in organizations has greatly favored business today. However, those who believe this is only due to new technologies, the Digitization of processes, or technological efforts to adapt to the pandemic scenario are mistaken. Likewise, many companies do not implement Digital Transformation, as they believe that following one or some of…
