Are you going to hire digital marketing agencies, or are you considering ditching the services of the current one to find a more suitable one? Making the correct choice saves time and saves the marketing team the stress of billing and disappointment. An agency is a precious investment for your company’s strategy, so how about…
Blockchain, is a new technology that aims to ensure the privacy of data shared on a network. Chains of the information block the system; therefore, encoding the information contained in it isn’t easy. It is a kind of accounting book that records transactions of various types and keeps these records spread out on a series…
Cloud Storage Encryption: The digital revolution that culminated in the rise of the cloud as a tool provides numerous benefits, including cost savings and regulatory compliance. But it was not enough to stop cybercriminal attacks. Despite advanced security and new mechanisms aimed at privacy and data governance, the cloud can be susceptible to attacks as…
Big Data and the production process: The fourth industrial revolution has arrived, and companies that do not adapt to new market dynamics tend to eat the dust of competition. In this way, the internet of things, robotics, artificial intelligence, and other technologies have become standard practices in daily corporate life. Among the various innovations available,…
Do you know the applications of AI in education? Well, know that this trend has been consolidating with each passing day as a pedagogical tool to automate and improve student learning. Despite being the subject of studies since the 1940s, AI gained more notoriety and began to participate more actively in the daily life of…
Digital Transformation and its consequences : Communication is a human need. Initially, it took place through signs, gestures, and sounds until the creation of writing. The means of communication were created for the message to be transmitted and the information to reach other individuals. These vehicles have been undergoing transformations that accompany the evolution of…
The flexibilization of labor relations has brought new horizons. Personal Marketing is one of them. Nowadays, professionals have to know how to sell their image. It is not enough to have a high-quality product. The corporate culture is focused on selling lifestyles, and the executive is included in that. In addition, networking is also part…
Sales funnel in digital marketing: When opening a business, the entrepreneur can be confused about what first steps to take to reach a good audience. In general, one of the most studied subjects at this beginning is the sales funnel. Since when a person opens a company, he has a series of bureaucracies to resolve,…
Machine learning in marketing: Machine learning is only made possible by the immense volume of data generated by users every day, Big Data. This information is valuable for understanding and predicting people’s behavior, which marketers have known for years. To differentiate yourself in the market, you must go beyond data and master other Data Science…
Few must be those who haven’t encountered the following acronym in their internet searches: AI, the abbreviation for artificial intelligence, is everywhere. The business world is no exception, as artificial intelligence in companies is already a reality. What Is Artificial Intelligence? Artificial intelligence is a technology that applies advanced analytics and logic-based techniques to interpret…
