Competitive Intelligence in companies is an investment made in a company needs to be well thought out in order not to be lost. A sector and professional works especially for this, using the qualities of Competitive Intelligence. This type of work is closely linked to data analysis. It is guided by curiosity regarding market and…
The phrase “customer first in business” is often said in many businesses, and it seems easy to implement. Still, the reality is a little different and challenging, considering all the types of customers out there. Even so, companies that operate in the market betting their chips on customer focus have stood out. The strategy, also…
Manage Teams Remotely in companies: Many companies had never even tried the home office and had to make this migration in a hurry. However, the biggest challenge of implementing a home office is managing and leading teams remotely. After all, how do you manage remote teams well to keep engaged and with good performance? This is…
Artificial intelligence, also called AI, is an area of computer science that aims to replicate human thinking through software. It was developed to solve problems without human interference and autonomously. This way, it goes far beyond automating simple tasks since it is programmed to repeat lessons and simulate human behavior and thinking. Thus, it can evaluate…
The Cloud as a catalyst is driving a new wave of digital transformation. Understand how it impacts your business. If the process of adopting Cloud solutions was already intense, the need for remote collaboration due to the pandemic made this process even more intense. The definition of “workspace” is highly debated, and with many companies…
In the wake of digital transformation in healthcare, Health 4.0 unites technology and knowledge to improve people’s quality of life. A few years ago, telemedicine was a subject still occasionally debated and still out of the spotlight. The situation is entirely different with the arrival and subsequent overcoming of the 2020 pandemic. Advances in connectivity…
Security Monitoring: To be effective, SOCs need to be constantly evolving. What does the future hold for this vital cybersecurity player? In the not-so-distant past, cybersecurity could be boiled down to signature-based Firewall and antivirus enforcement, covering the perimeter and internal environment of networks and servers. It didn’t take long for many malicious actors to…
Security Analysis: To optimize processes and promote corporate development, professionals are increasingly migrating to online platforms. According to VDC Research, 45% of embedded projects involve developing outsourced products. Additionally, according to the consultancy, the use of third-party open source, commercial software, legacy source code, and binary code increases yearly. To the same extent that it…
It may sound like a seven-headed bug for those who have never heard of marketing automation, but it is not! In this post, our goal is: to explain what it is, how it works, and when is the best time to use it. The term marketing automation is pretty flat. However, a more straightforward definition…
Marketing Management: A company is essential, but knowing how to manage the sectors is fundamental. After all, without good publicity and customers, a business can’t maintain itself and sell. Therefore, good marketing management is critical. This way, you understand more about marketing management and how to make an excellent one in your company. What Is…
