As much as the good results of this digital marketing strategy are proven, there are always those who still doubt the need to invest in Digital Marketing. If you are one of these people, know that it is time to research a little more on the subject. If you still have doubts about these techniques,…
Digital marketing metrics are information that we can measure and track. It is these indicators that show the performance of marketing campaigns. Through metrics, we know the effectiveness of a specific plan of action. They also let us know what to optimize and what to discard. No, digital marketing metrics are not just numbers. Before…
Work and artificial intelligence: what will impact both areas in our future? According to American writer John Puglia, responsible for the controversial, The Robots are Coming: A Human’s Survival Guide to Profiting in the Age of Automation, any job, whether routine or predictable, will be done by a mathematical algorithm. With the implementation of AI, operational,…
With the changes in the post-digital world and the adoption of a new lifestyle by the population, approaches to health have changed, and many of them thank the usage of Big data in Healthcare. Whether collected by technologies such as medical software, electronic prescriptions, or wearable devices, data is everywhere and should be used best….
Knowing the benefits of artificial intelligence should be among the priorities of every successful entrepreneur. This is because the combination of technology and innovation generates results in various fields of an organization. As customers and businesses become more familiar with artificial intelligence in customer service, more conversations about it move beyond fiction and come to…
We all know very well that robotics is the future. We all dream of a more automated future, where we can leave repetitive and physically demanding jobs in the hands of robust machines and advanced artificial intelligence. At the same time, we can focus on our talents and ambitions and our families and leisure. However,…
Among the most modern concepts of financial operations are cryptocurrencies. Created to be used in digital media, they were surprised by presenting an extraordinarily safe, organized system and its enormous value. That’s why these digital ciphers have become so popular. Today, it is even possible to invest in stock exchanges exclusively using online currencies. And…
Database consulting is necessary for companies seeking to leverage their growth in the coming years, ensuring security and scalability. But how? Unsurprisingly, data is taking the place of companies’ most valuable assets. Whether for the continuity of your operations, project development, marketing alignment, or as a guide for the sales team. Data has become the…
Slow response time, slow processing, and difficulties in conducting business operations that previously took seconds and required few clicks. This is the technological reality of several companies in a single state regarding their Database. However, the fear of spending or being forced to change systems and equipment prevents them from seeking practical solutions. However, one…
It is not enough to have structured information available to establish what needs to be done for a company to achieve more expressive results. It is also necessary that the data facilitate understanding of trends and indicate a path for decision-making. This aspect has contributed to the Data Intelligence concept being evident in the market….
