Security has always been one of the most critical issues in IT. However, in recent years, it has become clear that the number and types of external threats are becoming ever more extensive and complex. Accordingly, the IT managers in the company must constantly be up to date with new developments in this area to…
Digitization is inexorably penetrating all areas of life and has long since changed most industries. No wonder then that it is also playing an increasingly important role in healthcare. The keyword is digital health. This article is devoted to various aspects of the topic and provides a rough overview of the present and future of…
IoT-Based Education – For years we have referred to the Internet as a global computer network that enables people to contact one another and exchange information via computers, smartphones, tablets, and other devices. With the increasing development of the Internet of Things, the range of such devices is becoming significantly more diverse. In addition, intelligent…
The half-dead have been going on in some countries since last year – literally! Because the number of those zombie companies that artificially keep themselves alive through loans rose significantly in the Corona year. Above all, more and more small businesses are currently struggling to survive. According to the definition, companies are called zombies if…
Digitization, data protection, and personalization were just a few of the B2B marketing trends that could not be avoided in 2021. But trends don’t disappear all at once at the end of the year. Some have come to stay and change the marketing cosmos for the long term. Therefore, we have put the trends from…
Companies’ IT trends will continue to develop in 2024. Corona has provided unprecedented dynamism in one area: digitization. The momentum in this development will also be evident in the coming year using the example of several IT trends. Five Technology Drivers That Will Have A Noticeable Impact On Corporate IT Applications In 2024 IT Trends…
Intelligent chatbots are trendy and are currently best known for their use in customer service. But the digital assistants also bring some valuable advantages and possible benefits for marketing. So why chatbots should have a permanent place in your marketing strategy, you will find out in this article. Before we delve deeper into the subject,…
The free version of Google Optimize is aimed at small and medium-sized companies who want to take their first steps in testing and conversion rate optimization. The basic version of Google Optimize is also an exciting option for start-ups that do not have a large budget. The paid version of Google Optimize 360 is suitable…
I have now completed my bachelor’s degree in educational science and out for Marketing Internship. In these six semesters, I received several internships in the academic field. However, none of these internships convinced me that I would spend my professional future in one of these areas. Sitting down and bored was the order of the…
Everyone is always talking about the digitization of education. We are now in a crisis and are forced to tackle the issue. However, acceptance for digital learning is not given by every teacher. Many people are forced to use eLearning in times of crisis but quickly fall back into old patterns of face-to-face teaching. For…
