Welcome to our Digital category, your ultimate resource for mastering the dynamic world of online marketing. Whether you’re a professional marketer, business owner, or digital enthusiast, you’ll find invaluable insights and strategies to enhance your online presence. Explore comprehensive articles on SEO, social media marketing, content marketing, email campaigns, PPC, analytics, and more. Stay updated with the latest trends, tools, and best practices to reach and engage your target audience effectively. Our expert advice and practical tips will help you drive traffic, boost conversions, and grow your brand in the digi-landscape. Dive into our Digital category to elevate your skills and achieve your business objectives.
Digital marketing automation is the strategy that uses technology and its resources to automate repetitive tasks in the segment. With this practice, it is possible to personalize messages, save time and efforts of professionals in the field and improve sales results. Digital Marketing Automation: Is This Strategy Worth It? According to a Sales fusion study,…
The website is one of the primary resources for publicizing and presenting a company on the internet. Through it, new people get to know your products or services every day and can buy or interact with greater ease. However, it is necessary to understand how to identify when it is time to website redesign the…
Artificial Intelligence in marketing: A few years ago, when it came to Artificial Intelligence, we imagined cars that fly and a Jetsons-like lifestyle. But AI has arrived and is already part of our daily lives, whether in personal or professional life. One of its most exciting applications is the one-two punch of Artificial Intelligence in…
Machine Learning in digital marketing is associated with the application of data as information that is used to improve results and processes, contribute to the productivity of the team and generate better results with the public of the company that adopts the technology. What Is Machine Learning? This explanation will be quick. You can trust…
For entrepreneurs who already sell online or have just started, knowing the marketing strategies to leverage their e-commerce is a fundamental step. Entering the online world may seem simple and easy due to last year’s rapid growth. However, the increasingly fierce competition means that only the prepared and organized can conquer, retain customers, and thus,…
Digital presence is a requirement today, but defining the most efficient and effective digital marketing strategies is essential. More and more people use the internet to communicate, research, learn, and buy every day. Inbound Marketing The basis of Inbound Marketing is sharing and creating quality content targeted to a target audience. Companies can and should…
In E-commerce, the competition is fierce, and will only reinforce this trend. This is why it is better to arm yourself as best as possible against competitors. The first thing to avoid is shooting yourself in the foot with common but easily avoidable mistakes. Find out below these mistakes that e-commerce sites still make too…
tWhat is Content Marketing? It aims to inform, animate, and entertain target groups with valuable content. Content marketing pursues lead generation, reach, link building, SEO, or brand-building goals as corporate communication. Sub-areas of content marketing are PR, SEO, social media, email marketing and content creation. From both definitions, one can determine three primary goals for…
Dynamic Ads: The excellent advertising for the right channel. Social media offers a huge potential for advertisers, but it is often not used correctly. We show you how Facebook Ads, Instagram Marketing & Co-work and help to give you a competitive advantage through successful campaigns. Dynamic Ads On Facebook Dynamic product ads are aimed at…
Digitization in E-commerce – It is no longer possible without a digitization strategy, which should be clear to everyone. But there are still problems with the implementation. It doesn’t have to be! So far, many companies have been hesitant or not at all in their digitalization. A mistake because the pressure is increasing every day….
