Welcome to our Digital category, your ultimate resource for mastering the dynamic world of online marketing. Whether you’re a professional marketer, business owner, or digital enthusiast, you’ll find invaluable insights and strategies to enhance your online presence. Explore comprehensive articles on SEO, social media marketing, content marketing, email campaigns, PPC, analytics, and more. Stay updated with the latest trends, tools, and best practices to reach and engage your target audience effectively. Our expert advice and practical tips will help you drive traffic, boost conversions, and grow your brand in the digi-landscape. Dive into our Digital category to elevate your skills and achieve your business objectives.
Web App(s) have found their way into everyday digital life primarily via smartphones and tablets. They are not only offered for mobile devices but also desktop computers. These native apps are application software that is adapted to a specific platform. On the other hand, Web apps run in the respective web browser and differ in…
Stories on Instagram are undoubtedly a hot main topic for professionals like me in the social media year 2018. Instagram announced the 400 million daily view mark for Stories’ two-year birthday in the summer. In the meantime, the 500 million views mark for Instagram should be close. Even Facebook has recognized Stories as a feature…
Several weeks ago, Google announced a redesign of its search engine, introducing a new way to explore topics. How? ‘Or’ What? Thanks to an artificial intelligence (AI) function called MUM (Multitask Unified Model). Google thus plans to guide users through the topics that interest them more visually. It claims to be 1,000 times more powerful…
Eye-tracking helps you to make the invisible visible. How your customers behave when browsing your website. This gives you peace of mind about what content is being read, downloaded, or overlooked. Look deep into your customers’ eyes and determine the optimization potential for your website. How Does Eye-Tracking Work? Eye-tracking is a qualitative market research…
Seeking to develop your business inevitably requires the implementation of an inbound marketing strategy. The latter’s goal is to bring its target to you using its website rather than to carry out traditional prospecting. It is used more and more in companies. However, care should be taken to avoid inevitable mistakes. Here are the keys to…
It is undeniable that incorporating a business website is positively linked to its success and increased sales, so its relevance is unquestionable today. The importance of having a website for your business is independent of its size. Indeed, large multinationals and small businesses need a place on the Internet to increase their productivity because it…
In and of itself, content marketing plan is an elegant marketing technique. Companies create a positive relationship with (potential) customers with entertaining, informative, or helpful content. For this approach to work, companies need a content marketing plan. This planning is ideally carried out step by step and should be precisely tailored to your own company’s…
The coronavirus not only poses a threat to the health and life of many people, but it also threatens numerous livelihoods in other ways. This explains why companies, service providers and freelancers should now rely on social media. Artists and the self-employed no longer receive orders or customers; restaurants have to close, and, above all,…
Agility is a trending topic but by no means a fad. The digital transformation is in full swing; more and more industries and companies, even outside of software development, are using elegant basic ideas. But some myths and prejudices against the “new” working methods are vehement. After several years of agile projects and transformation at…
