Welcome to our Digital category, your ultimate resource for mastering the dynamic world of online marketing. Whether you’re a professional marketer, business owner, or digital enthusiast, you’ll find invaluable insights and strategies to enhance your online presence. Explore comprehensive articles on SEO, social media marketing, content marketing, email campaigns, PPC, analytics, and more. Stay updated with the latest trends, tools, and best practices to reach and engage your target audience effectively. Our expert advice and practical tips will help you drive traffic, boost conversions, and grow your brand in the digi-landscape. Dive into our Digital category to elevate your skills and achieve your business objectives.
Intelligent chatbots are trendy and are currently best known for their use in customer service. But the digital assistants also bring some valuable advantages and possible benefits for marketing. So why chatbots should have a permanent place in your marketing strategy, you will find out in this article. Before we delve deeper into the subject,…
The free version of Google Optimize is aimed at small and medium-sized companies who want to take their first steps in testing and conversion rate optimization. The basic version of Google Optimize is also an exciting option for start-ups that do not have a large budget. The paid version of Google Optimize 360 is suitable…
Everyone is always talking about the digitization of education. We are now in a crisis and are forced to tackle the issue. However, acceptance for digital learning is not given by every teacher. Many people are forced to use eLearning in times of crisis but quickly fall back into old patterns of face-to-face teaching. For…
In this article we are going to throw light on why digital marketing is important. The possibilities of marketing have developed steadily in the last few years. More and more digital tools are being used here to optimize and control marketing measures. Even now, such tools make it possible to carry out processes automatically –…
The short message service Twitter continues to grow. The exciting news is forwarded quickly and conveniently. Search engines now also display tweets, so the platform is relevant for the ranking. Any company that wants to keep in touch with the market should develop their strategy for dealing with Twitter because users have long been active in…
Are you looking for the best SEO tools on the market? SEO is becoming a vital acquisition channel for any business that wants to develop its visibility on the web. However, to develop your natural referencing, you must use the right software and tools for auditing your website or its visibility in general. This is…
Web App(s) have found their way into everyday digital life primarily via smartphones and tablets. They are not only offered for mobile devices but also desktop computers. These native apps are application software that is adapted to a specific platform. On the other hand, Web apps run in the respective web browser and differ in…
Stories on Instagram are undoubtedly a hot main topic for professionals like me in the social media year 2018. Instagram announced the 400 million daily view mark for Stories’ two-year birthday in the summer. In the meantime, the 500 million views mark for Instagram should be close. Even Facebook has recognized Stories as a feature…
Several weeks ago, Google announced a redesign of its search engine, introducing a new way to explore topics. How? ‘Or’ What? Thanks to an artificial intelligence (AI) function called MUM (Multitask Unified Model). Google thus plans to guide users through the topics that interest them more visually. It claims to be 1,000 times more powerful…
Eye-tracking helps you to make the invisible visible. How your customers behave when browsing your website. This gives you peace of mind about what content is being read, downloaded, or overlooked. Look deep into your customers’ eyes and determine the optimization potential for your website. How Does Eye-Tracking Work? Eye-tracking is a qualitative market research…
