Welcome to our Marketing category, your essential hub for mastering the art and science of marketing. Whether you’re a seasoned marketer, a business owner, or just starting, you’ll find valuable resources to help you navigate the dynamic world. Explore in-depth articles on the latest trends, strategies, and best practices in digital marketing, social media, content creation, SEO, branding, and more. Our expert insights and practical tips will empower you to build compelling campaigns, engage your audience, and drive growth. Stay informed about industry innovations, learn from real-world case studies, and discover tools to enhance your efforts. Dive into this category to elevate your skills and achieve your business goals.
Dynamic Ads: The excellent advertising for the right channel. Social media offers a huge potential for advertisers, but it is often not used correctly. We show you how Facebook Ads, Instagram Marketing & Co-work and help to give you a competitive advantage through successful campaigns. Dynamic Ads On Facebook Dynamic product ads are aimed at…
Digitization in E-commerce – It is no longer possible without a digitization strategy, which should be clear to everyone. But there are still problems with the implementation. It doesn’t have to be! So far, many companies have been hesitant or not at all in their digitalization. A mistake because the pressure is increasing every day….
Social Media Strategy – Many smaller companies or sole proprietors hesitate to use social networks for their business. The self-employed and employees of smaller companies, in particular, suffer from a chronic lack of time and cannot imagine how they should also use the various social media appearances. Some also feel under pressure because they know…
SEO Factors : Search engines such as Google and Co. can use so-called user signals such as length of stay, number of clicks, and bounce rate to recognize more precisely how engaging the content of your website is for the visitor. The following applies: the more relevant your page is for the user, the better…
The marketing industry has hit all-time highs several times, and it seems that this giant of our daily lives is constantly expanding. Wherever you go, and whatever you do, you are exposed to countless Types of Digital Marketing campaigns. Most of the time, you don’t even notice it, while sometimes it’s so apparent that it’s…
Digitization, data protection, and personalization were just a few of the B2B marketing trends that could not be avoided in 2021. But trends don’t disappear all at once at the end of the year. Some have come to stay and change the marketing cosmos for the long term. Therefore, we have put the trends from…
Intelligent chatbots are trendy and are currently best known for their use in customer service. But the digital assistants also bring some valuable advantages and possible benefits for marketing. So why chatbots should have a permanent place in your marketing strategy, you will find out in this article. Before we delve deeper into the subject,…
I have now completed my bachelor’s degree in educational science and out for Marketing Internship. In these six semesters, I received several internships in the academic field. However, none of these internships convinced me that I would spend my professional future in one of these areas. Sitting down and bored was the order of the…
In this article we are going to throw light on why digital marketing is important. The possibilities of marketing have developed steadily in the last few years. More and more digital tools are being used here to optimize and control marketing measures. Even now, such tools make it possible to carry out processes automatically –…
The short message service Twitter continues to grow. The exciting news is forwarded quickly and conveniently. Search engines now also display tweets, so the platform is relevant for the ranking. Any company that wants to keep in touch with the market should develop their strategy for dealing with Twitter because users have long been active in…
