Welcome to our Marketing category, your essential hub for mastering the art and science of marketing. Whether you’re a seasoned marketer, a business owner, or just starting, you’ll find valuable resources to help you navigate the dynamic world. Explore in-depth articles on the latest trends, strategies, and best practices in digital marketing, social media, content creation, SEO, branding, and more. Our expert insights and practical tips will empower you to build compelling campaigns, engage your audience, and drive growth. Stay informed about industry innovations, learn from real-world case studies, and discover tools to enhance your efforts. Dive into this category to elevate your skills and achieve your business goals.
As an entrepreneur, you know what he has to offer best: no one else can describe the advantages of the products or services so well and convincingly! Almost nobody. Because it becomes particularly credible when a third party – for example, an existing customer or partner – advertises the product, as a rule, their aim…
For many years, niche sites have been a reliable technique for making money online. You could find niche pages in the top ranks of the search results for every keyword that promised only a tiny amount of revenue. This changed with Google’s Panda update, and niche sites had to adjust their content to stay on…
Psychologist Mihaly invented the concept of flow in UX design. He considers it a highly concentrated mental state where the user is immersed in what he is doing and the task he wants to accomplish. User flows help designers understand and anticipate users’ cognitive patterns to create products that enable this flow state. For example,…
Twitter lives the network effect like hardly any other social media platform. Retweet, like, and sneak into the comment lines are good form here. For companies, Twitter offers the opportunity to build their image, generate reach, and boost conversions. In this article, you will find out how you can get the most out of your…
An SEO audit remains a crucial step to organize to ensure the natural referencing of your website. This is the most accessible way to understand specific problems, such as positioning the site’s pages in search engines. This is the solution to know the different points to improve so that the site has a good foundation….
Seeking to develop your business inevitably requires the implementation of an inbound marketing strategy. The latter’s goal is to bring its target to you using its website rather than to carry out traditional prospecting. It is used more and more in companies. However, care should be taken to avoid inevitable mistakes. Here are the keys to…
Are you about to resume your activity? You are looking for innovative ideas to organize an event on this occasion. This is the wisest decision! For a company, it is possible to celebrate this recovery with an event to stimulate its employees and occasionally announce the relaunch of its activity. In this article, discover the…
In and of itself, content marketing plan is an elegant marketing technique. Companies create a positive relationship with (potential) customers with entertaining, informative, or helpful content. For this approach to work, companies need a content marketing plan. This planning is ideally carried out step by step and should be precisely tailored to your own company’s…
The coronavirus not only poses a threat to the health and life of many people, but it also threatens numerous livelihoods in other ways. This explains why companies, service providers and freelancers should now rely on social media. Artists and the self-employed no longer receive orders or customers; restaurants have to close, and, above all,…
Cloud CRM Scenario, When looking for a product in a store, you approach an employee. To their disappointment, they have never heard of the item they are looking for or cannot find it. Result: the customer leaves the store without buying anything. The detailed example can also be applied to medium-sized or large companies. The fact…
