Difference Between Artificial Intelligence And Machine Learning?

Difference Between Artificial Intelligence And Machine Learning?

Digital transformation has dramatically accelerated organizations. And many concepts appeared in this way, such as machine learning and artificial intelligence, which are different technologies.

IT managers searching for consistent excellence always need to update their knowledge and, increasingly, master these subjects.

That’s why we developed this article focused on these differences to better clarify the functioning, characteristics and importance of these technologies for a business. Check out!

What Is Machine Learning?

Machine learning means machine learning. This technology aims to develop applications with the potential to identify simple or complex operating patterns, even in large quantities, and to build models based on behaviors.

Through algorithms, the technology collects data, studies the operation, and determines the best response and process prediction methods in this learning. Among the main functions, we highlight:

  • face recognition;
  • learning and recognizing different languages;
  • medical diagnosis.

What Is Artificial Intelligence?

Artificial intelligence or AI ( artificial intelligence) acts in developing these machines and systems. In other words, the objective is to create “equipment with the ability to think” and make decisions without human interference.

In this way, the function of machines evolves from simply performing tasks and routines more quickly and efficiently to a process of interaction with the possibility of identifying the best response patterns. Thus, the primary differences between this type of machine for traditional equipment are:

  • the potential for interpreting scenarios and situations;
  • behavior analysis;
  • the predictability of actions.

Why Are These Technologies Critical To The Business?

A while ago, process automation became a competitive differentiator for many organizations. Today, that automation must be intelligent. There’s the mindset. In other words, it is not enough to apply technologies to accelerate and multiply the business.

The difference lies in the ability of these machines to foresee a range of possibilities and act strategically, according to the business objectives and the company’s evolution strategy.

Engineering is an expert in AI & API, helping managers to make their business data-driven, centralizing strategies in artificial intelligence technologies. Among the applications we carry out are:

  • automation of human activities, such as voice, sounds, pictures and facial recognition;
  • interaction with users via bot;
  • optimal use of assets for predictive maintenance, traffic flow and logistical planning;
  • behavior analysis in dynamic pricing application and lead propensity to buy.

What Are The Differences And Similarities Between Machine Learning And AI?

There are essential differences between the two bits of intelligence, but essentially in the sense of understanding, they can be combined to generate the best possible service for customers. While AI is responsible for the ability of machines to perform tasks similar to human actions, machine learning seeks the ability to learn similar to human reasoning.

We will see some application possibilities to understand these differences from now on.

Use Of Algorithms

The use of algorithms in artificial intelligence has the function of reviewing large amounts of data to predict behavior. Machine learning makes it possible to analyze data by algorithms and constantly improve the process to make the business more effective.

In this way, machine learning algorithms can collect data, learn from it, and perform or predict actions on top of it. Understand that this technology is a subdivision of AI that powers its application at this point.


Artificial intelligence applications occur in different situations, such as neural language processing, use of chatbots for user service, and implementation of robotics to improve the process.

Machine learning, on the other hand, acts primarily on behavior. This allows a series of particular functionalities of an analytical nature, such as facial recognition, predictability of actions and even possible customer dissatisfaction.

Decision Making

Machine learning and artificial intelligence can complement each other and, thus, significantly improve managers’ decision-making processes. However, there is a subtle difference between the two concepts.

AI tends to be the initial technology for improving the decision-making process. On the other hand, machine learning evolves this analytical process and expands the range of possibilities for the manager.


In all the points mentioned, you can see that machine learning and artificial intelligence can be complementary, with the first being a second technique. And in communication, this is no different.

In this regard, machine learning is helping to improve understanding of customer interactions and predict desires and even propensities to buy. Intelligence helps marketing understand the lead and establish more robust strategies.

Data analysis

An essential point in combining the two technologies is the possibility of a more accurate and robust data analysis . The machine’s behavior will adapt to the customer’s wishes and show a scenario closer to his expectations.

In this sense, the two bits of intelligence combined can be helpful to generate new opportunities, reach new leads, and multiply sales, among other possibilities.

How Can Machine Learning And Artificial Intelligence Help Your Business?

In the context of digital transformation, these technologies have gained central prominence because of the potential they can provide for business evolution.

Data-oriented management is one of the main pillars that guide the new management models. Not only technology but even legislative aspects (such as the emergence of the LGPD ) drive companies to prioritize data and information to protect, analyze, generate and predict scenarios to develop expertise such as:

  • new business strategies;
  • the decision-making process;
  • predictive analytics ;
  • insights;
  • monitoring.

Notice how the differences between these two technologies are not so complex? It is essential to do as you do: to be in constant research and studies to keep your technical capacity up to date.

In this post, you understood what machine learning and artificial intelligence technologies are and how they work. In addition, he discovered their main differences and how they are applicable in business.

Also Read: Machine Learning And Its Applications

Editorial Team

We are a dynamic team of enthusiasts deeply passionate about exploring cutting-edge technologies. Comprising a diverse group of individuals with a shared zeal, we strive to deliver the most up-to-date and relevant news to our valued viewers.

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