Digital Transformation And Its Consequences
Digital Transformation and its consequences: Communication is a human need. Initially, it took place through signs, gestures, and sounds until the creation of writing.
The means of communication were created for the message to be transmitted and the information to reach other individuals.
These vehicles have been undergoing transformations that accompany the evolution of society to make the distances between peoples smaller and smaller and the dissemination of information increasingly faster.
By using the means of communication to be carried out since the beginning, advertising has always been linked to technological advances, both to facilitate its processes and to accompany changes in consumer behavior.
By understanding how the public uses the new tools, you not only get to know your target audience better, how they behave and what their preferences are, but you can also reach them more powerfully.
The search for knowledge of your audience, how they behave, and their interests represents something increasingly sought after in digital advertising. By knowing who you want to impact, the chances of you being received by them positively are much greater, which can generate more results for your company.
Technological innovations determine who continues to dominate market changes well and who is left behind because they do not believe they need to evolve with their processes.
This is a very important point that we must discuss. The technology has arrived, but there are still many challenges regarding the acceptance of the new, and some companies prefer not to risk it.
Digital Presence: Where To Start?
Now that you understand the importance of evaluating your digital presence, it’s time to start planning and following some steps to establish a strong digital presence for your brand, company, or business in which you operate.
Do you already have clear what your goals are, and do you understand your business and the audience you want to reach online? If the answer is yes, this is the first step to starting a good digital positioning. This is the time to study and organize the management of these processes. What does your audience want to see? Behind the scenes of your company to feel closer to the brand? Searching for learning content? See below which paths you can trace and the tools you should use to start your digital presence today.
Go Beyond An Institutional Website
The development of a company/brand website should be carried out based on a lot of research and strategy during this process. The website needs to convey the identity and positioning, clarify the products or services the brand offers and explain why it exists in the market. Commonly, the website is the main window of every company. There, brands show their successful cases, approach relevant information to the target audience, and present solutions to the consumer.
To attract consumers, you can bet on an attractive layout and think about the colors, language, and position of elements on the screen to improve the user experience with UX Design and Writing techniques. Likewise, a website conveys confidence when it has good navigability, is responsive, and can be opened and viewed on smartphones, tablets, notebooks, and other devices.
First, look for a good and practical platform to manage the website, and remember to invest in optimization with SEO (Search Engine Optimization) techniques so that your page is found by a high volume of internet users, increasing traffic on the site and, consequently, boosting sales.
Last but not least, definitely a content blog is the icing on the cake for the company to convey credibility in the customer relationship. When people search for what they want to know about a product or service that you provide and come to your articles and information, if they present rich content of well-crafted knowledge, you will earn a lot of points with the public in terms of subject authority.
Social Networks: Which Ones Should I Create Profiles On?
The world is on social media. Millions of people get informed and spend most of their time on networks like Instagram, Facebook, Twitter, Youtube, etc. These networks influence and offer different consumption options every day. Small and large enterprises are on these platforms making their presence felt and relating to their audience, but not necessarily on all of them.
Does it make sense for your strategy to have a profile on each social network? Based on your studies, which ones are your target audience most active in? Close ties and tests to get information about your audience’s preferences and thus get better engagement from them. The performance in each social network must be according to its personas.
Google My Business
Where do you look when you need to check information about an establishment? Google is our main reference. That’s why many establishments are forgotten, while others enter our radar for containing basic information such as an address, opening hours, images of the place, and customer reviews.
Here the watchword is segmentation. Knowing how to use Google Ads and Facebook Ads well, you can target your ads to the audience you want to reach, that is, people who have the profile of a potential buyer of your product/service. That’s the possibility of getting the right people and saving if you compare spending to offline advertising. Simple investment and easy to analyze, as the data from digital campaigns are measurable.
How to communicate the benefit your brand provides? Investing in content is essential for you to become a reference in what you do. Observe how the competition works and try to do it differently. To gain a positioning, it is necessary to relate well and generate power of influence, attracting and obtaining results, such as, for example, an increase in the number of customers, a positive change in the perception of the brand, and offering relevant and updated information to your audience.