Back-office management in the cloud can consolidate the reputation and competitiveness of brands on the market: here are the tools to welcome the fourth industrial revolution in large-scale distribution. Digitization, 4.0, innovative technologies, and process transformation involve all industries, including large-scale retail trade. In the modern era, to be effective, retail management control must be included in innovative solutions and technologies, such as the cloud and work software used on the move.
The modern era is certainly a historical period of profound changes, which also occurred in the age of the pandemic emergency caused by COVID-19: a very complex moment that has led many markets to open up to new scenarios, launch new strategies and experiment with tools up to that point still not widespread at the moment.
The organized large-scale distribution industry, in the front row since the first lockdown, has put modern tools, technologies, and solutions in place to simplify the management of activities and make the shopping experience safe and satisfactory for the customer. The topic of retail management control comes into play when it is necessary to review the back-office processes to offer a service to the public that meets expectations.
Putting innovative solutions and technologies at the customer’s disposal to simplify and streamline the shopping experience may only lead to the desired results if the processes remain manageable and not very smart on the internal management side.
Compared to traditional back-end management, what is the added value of a cloud system that allows mobile operations? To answer this question, it is necessary to take a step back and delve into large-scale retail outlets’ main and most widespread challenges. From the point of view of internal management, the most important obstacles are related to processes that still have bottlenecks and silos; this happens when the exchange of data and information between areas, collaborators, and offices is not immediate or very precise and clean.
As a result, the difficulty is generated concerning the complete visibility of activities and operations, with the risk of failing to make procedures efficient. The warehouse, inventory, and goods management may undergo necessary interruptions, for example, to verify that there have been no errors or inaccuracies during the work. The back-office activities of large-scale retail outlets can be streamlined and perfected with innovative software and technologies.
Totally in the cloud, Suite by Terra is the application solution for retail that evolves internal operations through data centralization and management from app and web app interfaces. Back-end activities are therefore conducted with small terminals, smartphones, and devices with the Android operating system, available to all collaborators.
This step, regarding work equipment and ease of use, makes operators more responsible and autonomous concerning activities. Making activities more streamlined makes it possible to achieve efficiency and performance at all levels. The same communication between areas and departments enjoys an advantage that translates into greater market competitiveness and a better corporate reputation.
Going into the merits of the functions and tools that can be used, switching to back-office management in the cloud, it is possible to underline the potential of:
Advanced retail management control is possible and already a reality. By switching to an application solution in the cloud, the most complex challenges can be tackled through an app and web app interface, guaranteeing the brand’s competitiveness in the market and helping to consolidate its reputation thanks to more efficiency.
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