Top 10 Tools To Analyze A Website
There are many website analytics tools on the market, but not all are created equal. To help you make the right choice, we’ve picked out the ten best website analytics tools.
Semrush: The Best Tool To Analyze The SEO And SEA Of A Site
Semrush is one of the best-known site analysis tools for professionals. It is essential in the field of SEO. There needs to be more than a good product presentation to propel a site to the top of the SERPs. It is necessary to use popular keywords that are related to its activities. Semrush is the tool to check the frequency of target keywords on your site.
The recurrence and popularity of the target expressions generate traffic, among other things. It also gives ideas for phrases or words to integrate into the content to improve SEO. This tool also indicates those on which competitors are positioned. Semrush analyzes both organic and paid search, linking, and display advertising. In short, it gives a general overview of the traffic generated by the keywords related to this or that activity.
SimilarWeb: The Most Powerful Tool To Estimate The Traffic Of a Site
It is essential to have a global vision to be the most efficient and visible on the Net. It supports both e-commerce and online service providers. SimilarWeb offers detailed statistics on the audience and performance of websites. It provides comprehensive data enabling players to improve their digital strategy and web presence.
This results in an objective ranking of the site against its competitors. The platform considers the dynamism and the rate of frequentation of the pages. SimilarWeb has developed various solutions to support site analysis and performance. DigitalRank, one of them, is a ranking tool that has won over digital giants like Google and Microsoft.
Ahrefs: The Alternative To Semrush
Tools to analyze a website like Semrush are only suitable for some companies, especially in terms of cost. There are, however, free and paid alternatives that do much the same job. Ahrefs is the one that comes closest to how it works. In addition, this tool offers more advanced analyzes of backlinks. Ahrefs adds a bar to SEO data analysis. This is the total traffic and searches on Chrome and Firefox. This tool is also known for its economic advantages, almost a dollar compared to its rival Semrush.
Majestic SEO: The Tool To Analyze The Backlinks Of A Site
Among the most popular, Majestic is one of the tools for analyzing a website. Focused on SEO performance, it excels in studying the relevance of backlinks. This concerns the links pointing to the site and those which refer to another platform. The incoming links must nevertheless be more critical than the outgoing links.
Majestic SEO analyzes a given site’s relevance, quality, and number of backlinks. It also provides information on the linking of competitors, allowing you to take appropriate measures to improve your positioning. This platform is suitable for both web marketing and natural referencing. She is also interested in the keywords used on websites.
Screaming Frog: The SEO Technical Analysis Tool
There is crawling work behind the ranking of sites on search engine results. Robots process all pages, tags, and content to analyze keywords. Screaming Frog is one of those crawlers that scrutinize the content of websites. It imposes itself on its competitors by its effectiveness in providing all the technical elements essential to the SEO analysis of a site. This tool also identifies the relevance of internal and external links. A non-functional redirection harms the referencing of content, for example.
Screaming Frog offers a global site vision through critical content study. In particular, there are standards to be respected, such as the number of characters and the presence of keywords on the metal. The content must also be structured and personalized. The analysis of this data allows companies to identify SEO blockages and find the appropriate solution. This can be to optimize the internal mesh, the presentation of the site, or others.
Hotjar: The User Journey Analysis Tool
It is possible to analyze the user experience through the Hotjar tool. Visitor behavior is closely linked to the conversion rate on a professional site. Hotjar objectively analyzes page traffic and action, contact, or purchase blocking. The tool approaches the user journey to determine the strengths and improvements to be made on a site. Each visit is thus traced to draw up a statistical report. Compared to Google Analytics, which compiles statistical data, Hotjar provides explanations.
Hotjar has many features that track the visitor experience: the device used, clicks, feedback, and recordings. This global vision of the user journey marks the difference with Hotjar. Its services are also adapted to the size and nature of the website. It is also compatible with various CRMs, such as WordPress.
Dareboost: The Tool To Analyze The Performance Of A Site
The loading speed and the relevance of the content are among the qualities sought for referencing a website. Dareboost offers a complete analysis of page performance and indicates areas for improvement. Monitoring its performance makes it possible to identify its strong points and the gaps to be filled.
A slow page is, for example, disadvantaged compared to others faster. Dareboost thus establishes a personalized dashboard to analyze page loading and evaluate it against established standards. The follow-up can be daily, weekly, or other, according to the preferences of each one. Dareboost also traces the improvements made and what remains to be done to reach the top. This tool also makes it possible to compare competing sites to identify the corrections to be made.
PageSpeed Insights: The Tool To Analyze Loading Speed
Internet users are increasingly impatient with the slowness of websites. Google has developed a tool for analyzing the loading time of web pages. This is PageSpeed Insights which is offered free to users. The results provided make it possible to identify areas for improvement to speed up page loading. PageSpeed is based on the same principle as its competitors: offering a performance table for a defined URL.
This is scored between 1 and 100, and each interval has its color code. For example, red is critical, and green is flattering. This principle also indicates the key points to be optimized to align with the criteria of search engines and Internet users. This analysis tool is available in mobile and desktop versions. This aligns with Google’s policy of mobile indexing sites first since 2018.
Google Search Console: A Free Tool To Audit A Site
Google Search Console offers a general audit of the SEO of websites. This tool, intended for web admins, allows, among other things, to determine the keywords analyzed by Google in the indexing. This already gives an idea of the improvements to be made to boost the ranking of your site. Google Search Console also shows the popularity of terms used to determine which content to focus on.
This tool also identifies settings that can interfere with browsings, such as malware and broken links. These need to be fixed to maintain the site’s overall rating. It also analyzes URLs like a search engine. This allows you to find the coding parameters to protect your site from hacking. Google Search Console has another significant advantage which is free.
Moz Pro: An All-Inclusive Solution For SEO
Moz Pro offers a multitasking tool allowing websites to improve their positioning on search engines. It is first focused on natural referencing. It gives a list of keywords enabling Internet users to access the site. The tool also classifies this site according to its competitors, those who are identifiable on the same theme.
It also provides the essential points to improve natural referencing as the opportunity for not linking. An anomaly or a technical problem sometimes causes the referencing of a site—Moz Pro’s tool flags these factors, helping to find the right solution. The results provided are thus detailed and give ideas on optimizing its SEO strategy.
Read Also: Alexa Update – How To Get Her Up To Date!