What Is A Premium SEO Agency In 2023?
Natural referencing was born in the 90s. At that time, it was only in its infancy since there were far fewer sites online than today and fewer searches on the engines. A decade later, the situation had evolved, and Google was gradually becoming a key player in the web and natural referencing. It was also in the 2000s that he began to enact good practices to be respected, also called “white hat” techniques (thus by his directives).
Then everything accelerated. In 2003 and 2004 appeared the first penalties for sites not respecting Google’s SEO rules. In 2011, the web giant launched Panda, an update to its algorithm. In 2012, it was Penguin’s turn. Then, in 2015, Google focused on user experience. Between 2016 and 2019, a new change took place, which had consequences for SEO: the rise of social networks. A few years later, it was the turn of artificial intelligence (AI) to turn everything upside down.
Natural referencing is, therefore, constantly evolving since it depends, in particular, on the uses of Internet users. Its story is far from over, and new chapters are expected in the coming months and years, especially with the development of artificial intelligence. Thus, in 2023, several trends have already emerged, which are at the heart of the strategies implemented in the agencies.
But how to sum up an SEO agency in 2023? How could we define the ideal agency? Does it exist elsewhere? And how to position yourself in the face of increasingly tough competition? How to make a difference without denying quality? So many questions that lead to many debates and discussions. This was the case at Powertrafic. We considered it; we compared our opinions – always in a good mood and with lots of coffee! We have drawn some answers, which we will reveal to you in this article.
Certified And Experienced SEO Consultants On Google And Bing
Before showing you the ideal SEO agency for us in 2023, we must first recall its role. Writing that she is an expert in SEO is a good summary, but it is not very evocative. Without going into a detailed list of the services and skills of an SEO agency, we can indicate that its mission is to optimize the natural referencing of a website.
This involves implementing a strategy to improve its positioning in the SERPs (search engine results pages) and considering the engines’ best practices, mainly Google. More concretely, it is a question of resorting to several techniques, including net linking, the analysis of keywords, the writing of optimized content, the improvement of the loading time… the long term, which also requires taking into account other traffic acquisition levers, such as paid referencing (SEA) and referencing on social networks (SMO).
The role of an SEO agency is, therefore, to optimize its clients’ websites and offer each one a tailor-made strategy, which depends on their objectives and their sector of activity. But the method of working with clients differs from one agency to another. We pursue the same objective but do not necessarily follow the same paths. And that’s a good thing since it offers companies and brands a choice and allows them to find the agency that best meets their criteria and values.
Power Trafic Has More Than 10 Years Of Expertise In The Service Of Our Customers
At Power Trafic, the adventure began in 2010, and in more than 10 years, we have seen the world of SEO change. Our agency has also evolved, developed new services, and our team has grown. We know many Google algorithms, the first penalties, and we have witnessed the development of SEA, SMO, and SXO (Search Experience Optimization or user experience).
We discovered the joys of teleworking during the confinements during the Covid-19 pandemic – teleworking, which is now part of the way our team is organized – and the uncertainties linked to this difficult period, which we have overcome. Our team has experienced departures and arrivals and moved several times to different offices and environments.
We have grown over the years, developed our expertise and know-how, and offered new services to our customers, whom we always support with the same passion and desire to help them be better positioned in the SERPs. Like SEO, our story is far from over. We are only beginning our adventure, which we continue to write daily.
Our Vision Of Natural Referencing (Search Engine Optimization)
For us, the ideal SEO agency respects Google’s best practices. This may sound a little “top of the class,” but in (sustainable) natural referencing, we must not penalize our customers. Thus, we have been doing “white hats” since the beginning. We do not seek to manipulate Google’s algorithms because we know that would be counterproductive. We have always been honest with our customers on this subject, and the recommendations we make to them are all based on the good practices enacted by Google.
We apply them internally and adapt each evolution of the search engine to each algorithm change (in this case, our coffee machine is a faithful ally!). We do not promise our clients that they will be number one in the SERPs in a month and regularly remind them that SEO takes time, as it is a long-term strategy. As the proverb sums it up so well: “Little by little, the bird builds its nest.” Our method: long-term follow-up and daily support
Since the creation of our agency in 2010, we have offered our clients tailor-made support. That’s why we don’t have a fee schedule. In our eyes, each client is unique, which applies to his project and his site. Without having analyzed a client’s needs and site, we cannot define the price of our service. This tailor-made support also involves monitoring and regular exchanges with our team.
We like to meet our clients by organizing meetings on their premises or in our offices. We frequently schedule appointments by phone or video to take stock. For us, the ideal SEO agency must establish a relationship of trust with its clients, which involves listening to them, providing advice, and total transparency.
If a client calls us without having agreed on an appointment beforehand, the SEO project manager in charge of his site can tell him about the work done and the next steps. We ensure a real follow-up of each file and take great care of our customers. Their satisfaction is essential for our team, as is their loyalty. To date, we have been working with a few clients since the beginning of our agency, and the trust they have placed in us for so many years is our greatest reward.
Complementary Centers For Better Expertise
Originally, when our Powers Traffic agency was created, natural referencing was at the heart of our work. It was our specialty, and in the first years, we developed our activity around SEO. Our team has grown little by little with the arrival of new experts. And when we were cramped in our first premises, we moved and continued to develop. Quickly, a pole dedicated to web writing appeared, a net linking pole, and a tracking, data, and advanced analytics pole.
We organized our first training courses, and 13 years later, we obtained Qualiopi certification. Then, other areas of expertise completed our offer: SEA, SMO, SXO. Others may come in the next few years; only time will tell. But one thing will not change: the personalized support we offer our customers. It is part of our DNA and has allowed us to stand out in a market that has evolved profoundly since 2010. And in 2023, we will continue our momentum by adapting to new SEO trends and those that have become essential in recent years. Years. Here are a few.
Google’s EAT At The Heart Of Any SEO Strategy
This year – and will no doubt be the case for the next few years – the EEAT is the acronym to remember. Four letters in English mean Expertise, Experience, Authoritativeness, and Trustworthiness. In French, it gives Expertise, Experience, Authority, and Confidence. And unsurprisingly, we owe this acronym to Google. It only had three letters.
The second E for “Experience” was added recently and testified to the place given to it by the search engine. In other words, Google is giving more and more importance to the user experience. For example, content posted online must be relevant and credible for Internet users who will read it. And for a site, the EEAT means that it must:
- Demonstrate expertise on the subject treated and use keywords related to its activity sector and target.
- Sharing an experience with Internet users, namely the content author’s experience. It is no longer just a question of informing them but of sharing knowledge, and know-how in quality content.
- Demonstrate authority with quality backlinks and shares on social networks, for example.
- Encourage the trust of Internet users and, therefore, be secure, have legal notices, general conditions of sale/use, clear information on managing personal data, etc.
Therefore, the written content must certainly be SEO optimized, have added value, and be useful for Internet users. Their authors must be highlighted. And crucial detail for Google: the writing must be the fruit of the work of a human, of a person who has experience… and not artificial intelligence.
Combining SMO And SEO, An Essential Trend In 2023
In 2023, another trend is emerging: using SMO (optimization for social networks) in an SEO strategy. And finally, it seems logical when we see the place occupied today by social networks. Combining these two techniques makes it possible to boost a site’s visibility, arouse the commitment of customers and prospects, and, ultimately, improve the natural referencing of a site. Thanks to the SMO, a site can acquire more qualified traffic and reach a more qualitative target because we must not forget that social networks are present in search engines and SERPs.
They are also used daily by many Internet users. Let’s take a concrete and simple example: if the content is well-optimized on these networks and deemed interesting by users, it will be shared and picked up. This will make it possible to create backlinks, attract Internet users to the site where the content is published, and improve its notoriety and visibility… and, therefore, natural referencing.
The User Experience, Or SXO, Is A Crucial Point
Another trend has been emerging for some time and is becoming more prominent in 2023: the importance of SXO (Search Experience Optimization), which is a contraction of SEO and UX (user experience). This means that each page of a site must be well worked out, its technical performance neat, and meet the Core Web Vitals (or Essential Web Signals in French), which are 3 in number:
- page load time or LCP (Largest Contentful Paint);
- Interactivity, or FID (First Input Delay), can be summarized by the interaction time of an Internet user with the page of a site;
- Visual stability, or CLS (Cumulative Layout Shift), refers to the accessibility of the content.
The SXO must therefore be integrated into any SEO strategy in 2023 to improve the performance of a site, the user experience… and the positioning in the SERPs. And this SXO goes hand in hand with optimizing the technical elements of a site (URLS, tags, etc.) and editorials (use of keywords in the content in particular).
Web Writing Always Essential To Natural Referencing
This year again, content occupies a prominent place in SEO. It is still one of the 3 pillars of natural referencing, technique, and net linking. Any good SEO agency must therefore offer it to its clients. At Power Trafic, we have decided to internalize content writing for our clients. They are, therefore, all written by editors (and not by software or on platforms) based on keywords selected beforehand by an SEO project manager.
We have always operated in this way since the first days of our activity, and we intend to continue. For us, quality and SEO-optimized content must be written by a person. When writing, we base ourselves on several criteria, including keywords and users’ search intentions. Writing content in-house allows us to provide our clients with quality texts that meet their expectations and take their comments into account.
An Essential SEO-SEA Synergy In 2023
Another trend is confirmed in 2023: SEM (Search Engine Marketing), the association between SEO and SEA, or natural referencing and paid-to-reference. Indeed, they are both essential to generate qualified traffic on a site. Generally opposed, they are nevertheless complementary. While one attracts Internet users through advertisements and “call to action” (SEA), the other provides them with answers to their questions through relevant content (SEO).
Together, they make it possible to develop the visibility of a site in the short, medium, and long term by multiplying the points of contact. The SEA can be useful for highlighting products and services whose pages have previously been optimized for SEO. These two levers can therefore be activated simultaneously, especially since a well-optimized site contributes to the effectiveness of paid referencing campaigns.
And we must not forget that these two strategies have one thing in common: The results obtained are often more effective by betting on an SEO – SEA synergy. This is why, at Power Trafic, we have been offering our customers these two levers for several years. Internally, the SEO and SEO poles consult and inform each other of the results to implement the best strategy. It’s real teamwork, which is very rewarding and an opportunity to think together… always around a good coffee (you’ll understand, at the agency, coffee is our fuel).
Agencies All Over India, from Paris to Marseille
If you search for an SEO agency on Google, you will have many results because they are now all over India. Paris (Eskimoz, Noise, and Effilab), Marseille (Digimood), Rennes (Yumens, Cybercité and Ad’s up), Strasbourg, Lille (Seo Monkey), Toulouse, Grenoble (PumpUp), Montpellier (JVWEB), Rouen (welcome to our place! ) … SEO agencies are present in all large and medium-sized Indian cities.
They often offer similar services, but each agency’s specificity or detail makes it unique. At Power Trafic, this is our customer support. By favoring a tailor-made service for our customers, we adapt to their expectations, needs, budget, and activity. Of course, our working method is the same from one project to another.
But the relationship we establish with each client, our exchanges, and our advice is personalized. We have chosen a complete and tailor-made follow-up to work with our clients in a relationship of trust and exchange. It is not for us to impose our ideas on them. We prefer to collaborate with them, explain the advantages of such a solution for their site, direct them to the right tools according to their objectives, etc.
Artificial Intelligence, The Technology That Disrupts SEO
For several months, the world of SEO – and it is not the only one – has been confronted with the arrival of a new technology that has generated much debate: artificial intelligence (AI) and, more precisely, that ability to generate content. We are thinking of the famous ChatGPT, which is undoubtedly one of the revolutions of the year 2023.
But this is only an example since it is very likely that other similar tools will be available within a few months, even years online, that of Google, for example (Bard). If this artificial intelligence constitutes a technological advance, its use in natural referencing raises many questions. Can it help write content? Will it ever be able to replace human editors? How does an AI interpreted by Google write texts? Do they have positive effects on the natural referencing of a site? Or is AI an asset or a threat to SEO?
Each agency has its opinion on this issue. This technology is an opportunity for some to assist their writers, find inspiration, and automate their creative process. For others, this tool has no place in an agency because the quality of its content still leaves something to be desired. At Power Trafic, we have chosen not to use this artificial intelligence for content writing. Humans still write them, and that’s not likely to change anytime soon.
The reason is simple: we follow Google’s recommendations to improve the positioning of our customers in the SERPs. And to date, Google is quite severe with automated content, so it is better to avoid using it. We do not want to risk penalizing our customers by providing them with texts written using AI. Above all, we continue to prioritize quality over quantity. This commitment we made when our agency was created in 2010 still drives us 13 years later.