Why Having A Website Is Essential For A Business
It is undeniable that incorporating a business website is positively linked to its success and increased sales, so its relevance is unquestionable today. The importance of having a website for your business is independent of its size. Indeed, large multinationals and small businesses need a place on the Internet to increase their productivity because it is a massive and straightforward way to reach customers.
While it is true that you can reach a large number of people with social networks, the website gives prestige to your professional activity, increasing the level of trust and, therefore, its sales.
How Important Is A Website To Sales?
Sales are undoubtedly vital for all businesses. The importance of a website for sales is indisputable. Here’s why :
- By having a website, you will have a presence on the Global Computer Network or World Wide Web (www). With the help of a search engine optimization expert, you will reach more potential customers increasing your chances to make sales.
- Customers can view your items or services around the clock and can interact, learn about your brand, and even make a purchase.
- A website is an excellent sales channel because it becomes a digital showcase. Keep in mind that the first thing they do is search the Internet for the product or service they need with almost all consumers.
- Also, by using the statistical tools available for websites like Google Analytics, you will know the characteristics of the people who visit your website. You will obtain geographic and ethnographic data, products of the most significant interest, and the most visited pages. Thus, you will get essential information when developing your strategies.
It should be noted the importance that the use of the Internet has gained in the daily life of people and that, according to the document Statistics on World Internet Day, published by the National Institute of Statistics and geography, in May 2016 it was stipulated that:
- 5% of Internet users are under 35;
- 7 million people use a cell phone;
- Two out of three users have a smartphone;
- In addition, it was pointed out that obtaining information and communicating are the main activities carried out on the Internet. Keep in mind that it is more and more common for people to dare to make electronic transactions, payments, or purchases on the Internet.
How Should A Web Page Be Designed?
Your website must facilitate access to all your services, among the most critical points (apart from the section who we are or about the company). How should your page be designed?
The page should have a “user-friendly” web design with the customers in mind. This way, they will feel much more comfortable browsing and finding all the information they need quickly and easily.
In addition to having mobile compatibility, i.e., the website is optimized for devices such as cellphones and tablets and fast loading times, it must have a good interface and architecture. Planned. It should not be forgotten that the organization and presentation of information are vital for good ergonomics by the user.