Between the two, your heart swings? Do you know the difference between the mobile app and the web app? How to link them? What is better to develop? It is still a terminology that lends itself to confusion and is often misused. We tell you everything about these two types of applications.
Given the confusion between Web and mobile applications, starting this article with a precise definition of these two concepts is appropriate.
It is an application accessible online using a web browser, with no download required. What is a mobile app? The mobile application is intended for use on a mobile device only. It can now either be downloaded from an online store such as the App Store or Google Play Store (it is said to be a native application) or be located on the Web.
A web application is distinguished by:
A native application is characterized by the following:
Do you have a website, but have you also developed a mobile application? Here’s how to promote it subtly and encourage its download.
Usually located at the top of the screen, the banner is widely used for various reasons:
To have a banner, you either develop your banner or install a smart App Banner (ready to use but not customizable).
It appears as soon as a user arrives on the pages of your site. It is obvious and even inevitable because it imposes a reading choice on the user before he can access the content of the offer. In this sense, it can seem intrusive, even disengaging.
Discreet and non-intrusive, it is ideal if the objective is not to increase application downloads.
The use of the desktop is dethroned by the mobile. A responsive website is good, but creating an app is even better!
To create a mobile application, there are three ways:
A web application is not fixed; analyzing its performance frequently to optimize it is essential. Here are a few tips :
Is your app not getting enough downloads? Maybe it’s time to consider other solutions to improve it and acquire more users:
A choice is necessary, and you still hesitate? Both have, it is true, advantages and disadvantages. Let’s see them in detail to consider a peaceful development. Here is a brief review of the advantages and disadvantages of each of these applications.
The main advantages of the mobile app are:
The main advantages of the web app are:
In return, here are the disadvantages of the mobile app :
And the constraints of the web app :
What medium should be favored during a launch? That’s the question! As we have just seen, each has its strengths and weaknesses. Mainly remember that the mobile web app will help you generate organic traffic, but its access being free, you will not earn any money. The native mobile app, with a good communication plan, can be very profitable if its download is paid for. Your needs and your marketing strategy will dictate your choice.
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