Big Data helps Businesses: For professionals who deal with numbers daily, speaking in language or semantic patterns that help strategic decision-making can be something new. Although semantics is part of formal linguistics studies, combining words’ meaning and intention with a large volume of extracted data – the famous Big Data – can represent a competitive…
Artificial intelligence in HR already supports several moments of the employees’ journey, especially regarding recruitment and selection. This post will show you how AI in HR can help develop more strategic processes in the company. Artificial intelligence has been widely used by companies, which is one of the critical trends in HR. Therefore, attention to…
RPA: Even though in the era of Industry 4.0 and the growing digital transformation mark presence in the environment and debates in all business sectors, it is not uncommon to find companies that still face the challenge of still having to deal with manual, repetitive, routine activities that reduce team utilization and make processes even…
Big Data is a term that serves as an umbrella to encompass many other related terms that, although important, are not in everyone’s day-to-day life. With that in mind, we have created this list with 45 terms related to Big Data for you to expand your knowledge and consult whenever you need to. Did you…
The Time when being a data-driven Organization could be considered optional is long gone. Today, with the large and growing volume of data at our disposal, coupled with collection and analysis tools, it is not wise to leave all this aside and work solely on guesswork or feelings. But if you are still part of…
Google Trends: Blogs have been an excellent choice for brands looking to capture people and drive results. However, more than good content, it is necessary to know how to explore possibilities of generating traffic to these web addresses. Therefore, knowing what Google Trends is essential to address the topics of interest to your audience. Regardless…
Visual Identity: Among the advantages, we can mention the brand’s recognition by its target audience and society. As a result, this requires fewer expenses on the company’s part with institutional advertising and recurring actions to promote products/services. Another interesting point is that, by consolidating itself publicly in a market, the brand becomes a reference (in…
The outbound marketing strategy that has been very successful lately, especially with the growing evolution of online sales, is internet advertising. Today, understanding how Google Ads and Facebook Ads work is fundamental to an outbound marketing strategy. To better understand how this methodology can help leverage your startup, we have gathered the main advantages of…
Content Marketing strategy: You want to buy a new cell phone and do an internet search for different models. After reading many texts showing the positive and negative points, he chooses what he considers the best. This simple example demonstrates the “magic” of content marketing well. This strategy seeks to show the advantages of your…
Big Data and why Invest: Companies that want to remain competitive in the market and stand out need to keep up with the movements generated by digital transformation. This makes it possible to offer more adequate solutions to the public and obtain several opportunities for optimization in management and strategic planning. Among the possibilities, it…
